Why Where You Work Can Be More Important Than What You Do - When I Grow Up

Why Where You Work Can Be More Important Than What You Do - When I Grow Up In my work as a creative career coach since 2008, I’ve seen this over and over again. I’ve seen my clients think they’re in the wrong profession, only to realize it was where they were â€" not what they were doing â€" that was broken. I’ve worked with my clients on clarifying and prioritizing their non-negotiable work qualities, and the type of work they were doing was less important than where they got to do it, and with who. As long as they were working with insert-certain-type-of-people here on insert-bigger-mission-here, their own responsibilities mattered less and less. At first, I was surprised at this finding. I was surprised hearing an affirmative response to the question, “Is where you work more important than what you do?” But then I kept hearing it. Again, and again, and again. You can be a hugely successful Creative Director making almost seven figures, but if you don’t care about your accounts and/or you don’t respect the people you work with, you won’t be happy. You can finally get the PR job of your dreams, but if you’re reprimanded for not working 80 hours a week and/or the benefits you’re given don’t align with your personal values and priorities, the “job of your dreams” is now the exact opposite. If you wanna hear the reasons why I think this is and answer some questions for yourself in order to see if your companys culture is a good fit click on over to my post on General Assembly!